Guide to Marketing to Millennials

1) First, understand that millennials are people, too. 

And there are roughly 80 million of them!

A Bank of the West study found that millennials dream of home ownership (60%), paying off debt (55%) and a comfortable retirement (51%). Most (68%) say they would be content to settle down in a single community, instead of hopscotching from place to place.

The National Association of Relators found that in 2017, millennials were the nation’s top home buyers for the fourth year in a row, and a Zillow trend report discovered that 47% of those newly purchased homes are in the suburbs.

In other words, the American Dream is alive and well among young adults, ages 20-37.

2) So offer the same things.

As we’ve already established, millennials want mortgages and investments. They also want cars, clothes (almost twice as many buy designer than older generations) and convenience, and they’re willing to pay more. (Half will shell out for a taxi or ride-share, in contrast to 15% of Boomers and 29% of Gen-X-ers, while 60% will spend over $4 on a coffee, and 79% are willing to splurge on dining out.)

3) But offer in a different way.

It’s become a buzzword, but for good reason—millennials actually do value “authenticity.” This means traditional marketing—print, radio and TV ads—won’t work. Millennials read reviews, blogs and research before purchasing. And while 64% say they want brands to email them (also popular with Boomers and Gen-X-ers), millennials want social mediaengagement, as well.

Don’t try to “slip” anything past them, either. According to a Charles Schwab study, millennials check their accounts often, so they’re more aware of service fees.

4) And understand the actual differences.

Millennials are optimistic, career-oriented and well-educated. This means they want high-quality, low-impact products. They’d rather drive a Prius than an SUV, eat organic than processed, and pay more for responsible manufacturing.

They want to marry (87%), but later (20% of 18-30 year olds are married, as compared to 32% of Gen-X at that age), and the lack of a spouse hasn’t kept them from having children (46% of never-married 30-somethings are parents).

They’re more likely to be involved in domestic partnerships, nearly twice as likely to identify as LGBTQ, and more willing to live overseas than any previous generation.

What all this means is, millennials are good with convention when it fits their needs. When it doesn’t, they’re assertive about seeking other options. From a marketing standpoint, companies have to earn their trust and keep it. Genuinely offer them options they like, and they’ll be loyal customers with tremendous buying power.

5 Minute Guide to Remote Team Building

Cubicles are yesterday’s news. If you’re a manager, you’ve probably heard of ROWE. It stands for Results Oriented Work Environment, and it’s supposed to be about paying for output rather than hours. But in practice, ROWE often becomes shorthand for allowing your employees to work whenever, from wherever, as long as they get their work done. And there’s evidence to back ROWE up. A recent Gallup study found that employees are most engaged when they spend 60–80% of their week working remotely.

At BankTEL, 20% of our workers are remote and have been since 2013. We have employees in Mississippi, Alabama, California, Texas and Massachusetts. And 80% of our workforce has been with the company for at least a decade. BankTEL employees know there are numerous benefits to a remote work environment, and as C.E.O., so do I — that’s why we do it! But there is one huge challenge of telecommuting: how do you ensure that your team feels like, well, a team?

Here are some tips we’ve utilized over the years:

1) Keep things light.

Yes, there is serious work to be done. But coworkers need a place to collectively relax and talk about things other than work. This means remote teams need a virtual “coffee-station” — whether it’s hosted on a platform like Slack, HipChat, or HiBox, or it’s simply a private Facebook group. It’s a place workers can wish each other a happy birthday and post GIFs, memes, links to articles, funny pet photos, etc. and participate in non-work related group challenges. (“Anyone want to join me for a month of daily gym commitment?”)

2) Keep things light…and work-related.

But brainstorming is also important, so you probably need a Slack channel, dedicated Google doc, or something similar where people can share work-related ideas and images — stuff that maybe isn’t project-specific. This way, employees can represent their vision of a process or project and have a sounding-board for that vision. And sometimes, that will move a singular vision into the realm of a shared vision.

3) Be present.

A few times a year, your team needs to be physically in the same space, whether that’s at an annual conference, a retreat or a holiday party. Face-to-face work and leisure are key components of team-building, and there is no virtual substitute. (Sometimes it’s helpful if the leisure happens first, particularly if it’s employees first IRL meeting.)

4) Be present and give back.

Gather remote employees in one place for a shared volunteer effort. Perhaps you pay your team as normal, but rather than working that week, you bring them to a central location and have them build a Habitat for Humanity house. Or maybe you organize your employees to respond to a disaster — particularly if an employee was affected by the disaster. Doing meaningful work outside of work will help your team see their relationship as meaningful, and they may learn things new things about each other’s skillsets that will be useful on the job.

5) Meet virtually, regularly.

Have a weekly virtual meeting, even if it’s just for team members to go over goals and recount last week’s accomplishments. It’s important to create an atmosphere of collaboration and rewarding achievements.

6) Encourage communication without managers.

Sometimes coworkers need to discuss a challenge or just vent. Team members should have a comfortable and quick way to privately communicate via some form of chat. Encourage your employees to check in with other team members throughout the day, even if it’s about something casual or non work-related. Partner specific employees on projects and rotate these partnerships, so employees have the chance to get to know all the team members.

7) Encourage communication with managers.

Managers still have to manage, even if it’s remotely. So schedule one-on-one chats with team members to make sure everyone has what they need to do their job. One of the benefits of a remote work force is relieving both employees and managers of micro-management, but it’s easy to feel disconnected with no guidance or direct contact with supervisors.

Okay, that’s it for now. Happy managing, happy telecommuting and happy team-building!

Mississippi Exclusive Webinar

Achieve Optimum Results With Your Accounting Operations

Join Katie Grimes as she takes you on a complimentary, guided tour of BankTEL’s latest Financial Accounting Suite, ASCEND. Katie will demo a few of our software’s most popular solutions, such as our Accounts Payable, Fixed Assets and Expense Report modules. But even better, some of our favorite Mississippi bankers will tell you why they use BankTEL.


FEATURING:

 

Dione Deaton, Accounts Specialist, Citizens National Bank,

Citizens National Bank was founded in 1888, by a group of businessmen and farmers in Meridian, Mississippi, who collectively raised $50,000. Now the bank has 26 branches and over a billion in assets, but it remains committed to independent, hometown banking. In 2012, when Deaton began working in the finance department, the Bank was already using BankTEL’s legacy software with its CORE system, FIS BankWay. In late 2017, Citizens migrated to BankTEL’s updated system, ASCEND. They have over 200 users working within five modules: Remote Scanning, Accounts Payable, Pre-paids & Accruals, Shareholder Management and Expense Reports.

“It’s user-friendly. It keeps track of bills well, and I can load and preload invoices. ASCEND just works great” 

 

 

 

Denise Davis, Accounts Payable, United Mississippi Bank

United Mississippi Bank came from humble beginnings—in 1973, when it was chartered as First Natchez Bank, it operated out of a mobile home in a parking lot in downtown Natchez. Now United Mississippi has 10 branches in Mississippi and 2 branches in Louisiana and 350 million in assets. Denise Davis started her banking career in 2004 and has been with United Mississippi Bank since 2013, the bank has been a BankTEL client for 26 years. Under Davis’s direction, United Mississippi Bank recently moved from BankTEL’s legacy software to BankTEL’s newest software, ASCEND.

“My favorite feature of ASCEND is that everything’s right there. You don’t have to log in or out to access each platform.” 

 

 

Connie Grimes, VP of Operations, First State Bank

First State Bank, headquartered in Waynesboro, Mississippi, has 14 branches and assets of around 800 million. In October of 2017, First State upgraded to BankTEL’s latest software, ASCEND. They use Accounts Payable, Prepaid & Accruals, Expense Reports and Invoice Approvals.

“I love BankTEL’s support. Everybody’s quick, everybody’s friendly, and everybody appears to know what they’re talking about.”

Don’t miss out on the opportunity to take this exclusive journey with your fellow Mississippi accounting peers.

Click Here To Register


BankTEL’s Mississippi Clients

South Carolina Exclusive Webinar

Achieve Optimum Results With Your Accounting Operations

Join Heath Viner as he takes you on a complimentary, guided tour of BankTEL’s latest Financial Accounting Suite, ASCEND. Heath will demo a few of our software’s most popular solutions, such as our Accounts Payable, Fixed Assets and Expense Report modules. But even better, some of our favorite South Carolina bankers will tell you why they use BankTEL.


FEATURING:

Tony AtecaEVP, Security Federal Bank,

Security Federal Bank has been serving South Carolina since 1922 and serving Georgia since 1973. Soon the bank, which hold 880-million in assets, will open its 16th branch. Perhaps this shared commitment to customer service is why BankTEL and Security Federal have such a strong relationship. Tony Ateca has been Chief Administrative Officer with Security Federal since 2008, which means he handles IT and compliance, and Security Federal has been a BankTEL customer since 2012.

“Banks deal with accounting every part of every day. It’s a core part of the business.  To be able to maneuver through the system and have the detail of records, the tracking and reporting that are available at BankTEL, was long overdue. Ascend is leagues ahead of where we were previously.” 

 

 

Heath Prescott, Assistant VP, Data Processing, Farmers & Merchants Bank of SC

Farmers & Merchants Bank of South Carolina is a community bank in the truest sense of the term. It was chartered in 1912, to serve the farmers in an agriculturally rich region, and it was the only bank in Orangeburg County to remain solvent during the Great Depression. Now it has over 250 million in assets, with eight branches in a tri-county area. Farmers & Merchants Bank of South Carolina has been using BankTEL for four years now.

“Were were using spreadsheets for reconcilement, but with BankTEL, we can scan invoices and pull them up. It makes balancing the general ledger and several in-house items a lot easier. With BankTEL, everything got more streamlined. We got better reconcilement, better security on the user side, better functionality. It was a major step up for us.”

 

Don’t miss out on the opportunity to take this exclusive journey with your fellow South Carolina accounting peers.

Click Here To Register


BankTEL’s South Carolina Clients

For the 4th Time, BankTEL Appears on the Inc. 5000 list, Ranking No. 4714

For the 4th Time, BankTEL Appears on the Inc. 5000 list,

Ranking No. 4714 with Three-Year Sales Growth of 48%

 

 

Inc. magazine ranked BTS-Alliance, BankTEL Systems NO. 4714 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

 

Boyce Adams, Jr., President/CEO of BankTEL stated:

“BankTEL is pleased to once again be on the Inc. 5000 list for 4 years running.  It is a testament to the hard work of our employees and continued push for providing an excellent experience for our more than 1,600 financial institutions clients across the world.”

 

BankTEL User Conference 2017 Highlights

BankTEL completed its National User Conference last week, with clients in attendance from 35 states and 125 financial institutions represented. This event took place at the Sheraton Hotel in downtown Nashville, Tennessee. Headlining the event was key note speaker, The Honorable Ed Moy, the 38th Director of the United States Mint. Ed educated this group of bankers on the future of cashless societies and emerging currency trends in both the United States and Internationally.

BankTEL clients were presented with exciting opportunities to take advantage of new products and learn about industry trends throughout the user conference. Customers utilizing BankTEL’s Legacy platform were presented with tangible advantages that migrating to our newest offering, ASCEND, would bring.

BankTEL management partnered with the BankTEL User Group board to deliver valuable information on the latest enhancements to the ASCEND platform, as well as best practices for compliance, efficiency, and cost savings.  This conference provided BankTEL clients with a unique opportunity to network with other users, exchanging best practice approaches, and compliance success stories with the utilization of ASCEND.

Attendees were also treated to an evening of food, drink, and entertainment at the historical George Jones Museum in Nashville.  We invite you to join us in 2018 for another informative and fun user conference.  We are excited to share with you, our valued clients and partners, all that we are doing to enhance our service to you, and assist you in improving your accounting operations.

 

 

BankTEL User Conference Update

 

 

We are very excited to see everyone in a few weeks in Nashville. Thank you for registering for this huge event. This is going to be an exciting two days filled with lots of networking and learning. There is a jammed packed agenda this year and a record number of attendees. We want to ensure everyone walks away with fulfillment all of their expectations. To accomplish this, we have modified the schedule just a bit. We are going to break away our sessions on Purchase Requisitions and Shareholder Management to a separate room. This will allow more time for questions, answers, best practices and any other topics you may want to discuss. If you would like to attend the Purchase Requisitions or Shareholder Management sessions, please sign up below.

Purchase Requisitions 8:45
Thursday, September 7th – Room Name – Studio 7

Click here for Purchase Requisitions Breakout Registration

Shareholder Management 9:15
Thursday, September 7th – Room Name – Studio 7

Click here for Shareholder Management Breakout Registration

Attendee Stats
• Over 180 attendees
• Representing over 125 different financial institutions
• From around 40 different states

Conference Registration Check-in Info

Upon your arrival at the conference, we invite you to stop by and receive your registration materials prior to the start of the conference on Wednesday morning and bypass the crowd. Our registration will be open from 4:00 PM – 6:00 PM on Tuesday, September 5th on the 2nd Floor in the Platinum Ballroom Foyer. Our staff will be able to assist you and answer any questions you might have.

We will reopen the registration area again at 7:00 AM on Wednesday, September 6th in the Platinum Ballroom Foyer with our Breakfast beginning at 8:00 AM in the Legislative Terrace right around the corner from registration on the 2nd floor with the conference beginning promptly at 8:30 AM in the Platinum Ballroom.

Updated User Conference Agenda

Wednesday, September 6th
8:00 AM – Breakfast – Legislative Terrace
8:30 AM- Welcome & Opening Comments – Platinum Ballroom
9:00 AM – BankTEL User Group Board Introductions
Core Solutions:
9: 15 AM – Best Practices Accounts Payable – (Kim Rogalski, Allison Vonderheide, Mike Heppler, Kristi Story), (Nicole Hulbert -OFAC Scanning), & (BankTEL)
10: 15 AM – Break
10:30 AM – Best Practices Fixed Assets (Amy Feagin) & (BankTEL)
11:15 AM – “Future of Cashless Societies” – (Edmund C. Moy)
12:00 PM – Lunch
12:45 PM – Best Practices Prepaid & Accruals (Mike Heppler, Kristi Story) & (BankTEL)
Ancillary Solutions:
1:30 PM – Best Practices Invoice Approval- (Kim Rogalski, Allison Vonderheide, Mike Heppler) & (BankTEL)
2:15 PM – Best Practices Remote Scanning- (Nicole Hulbert, Allison Vonderheide) & (BankTEL)
3:00 PM – Break
3:15 PM – “Life Coaching – from Organizing to Goal Setting” – (Stan Viner)
3:45 PM – Expense Reports – (Kim Rogalski, Kristi Story) & (BankTEL)
4:30 PM – Vendor Portal (Nicole Hulbert) & (BankTEL)
5:00 PM – Closing Remarks (User Board and BankTEL Team)
6:30 PM – Gather for Evening Event (George Jones Museum)

Thursday, September 7th
8:00 AM – Breakfast – Legislative Terrace
8:30 AM- Welcome & Opening Comments – Platinum Ballroom
8:45 AM – Q&A and Recap from previous day
9:45 AM – Break
10:00 AM – Integrated Payables – (Nicole Hulbert, Amy Feagin) & (BankTEL)
10:45 AM – Feature Request (BankTEL & Board)
11:30 AM – Response to User Feedback by BankTEL Team

11 :45 AM – Closing Remarks by Board Members
12:15 PM – Box Lunches

Thursday, September 7th – Studio 7
8:45 AM – Purchase Requisitions (BankTEL)
9:15 AM – Shareholder Management (BankTEL)

Keynote Speaker for the
2017 BankTEL User Conference

EDMUND C. MOY

38th DIRECTOR OF THE UNITED STATES MINT – 2006-2011

BankTEL is pleased to announce that Edmund C. Moy, the 38th Director of the United States Mint, will be the Keynote Speaker at the upcoming BankTEL National User Conference to be held September 6-7, 2017, in Nashville, Tennessee.

“As the debate rages in Europe about cashless societies, BankTEL is pleased to have a thought leader of the highest caliber like Ed Moy discuss this subject at our User Conference,” said Boyce Adams, Jr., President of BankTEL. “In addition to leading the United States Mint with distinction, Ed Moy will be a dynamic speaker for our clients as he reflects on his vast experiences serving the American people. As he understands that BankTEL is the leader in financial solutions for financial institutions, his perspective will be valuable to our clients at our User Conference.”

About Edmund C. Moy:
Edmund C. Moy is a public servant, senior executive, commentator, author, and director with a successful track record in both publicly and privately held companies, and in the public sector. He served during two consequential times in our nation’s history:  the Financial Crisis and the Great Recession, and during 9/11. Throughout his professional career, Ed completed two stints in public service. First, in 1988, as a White House political appointee at the agency that oversees Medicare and Medicaid. Second, in 2001, Ed was asked to join the White House staff as the Special Assistant to the President for Presidential Personnel, a position in which he served for almost six years. In 2006, he resigned his commission from the White House to become the 38th director of the United States Mint. After he resigned his commission as director of the Mint in 2011, Ed became the director of a NASDAQ traded company headquartered in Seattle. He now serves as the Chief Strategist for Fortress Gold Group, a leading provider of gold-backed IRA’s, on the advisory board for a public company, and on the board of a business school.

Join us and experience the history and see George Jones memorabilia up close and personal. The George Jones Museum pays tribute to the country music legend. His Grammys, instruments, stage outfits and personal effects are all on display throughout, representing the city and country music in its truest form.   During our reception, you will be able to enjoy the museum, food and mingle. After that, the first or fourth floor (The Rooftop Bar) provides you an opportunity to immerse yourself into the music “scene.” If honky tonks and “live” music joints are your thing simply walk out the front door and you are there!